Something I haven’t mentioned yet. Time.
My time frame for this project is two years. In two years I expect to be selling artwork regularly. I hope for four figures a month. I am not going to be tragically disappointed if the figures are still in the hundreds per month.
In the mean time, I set smaller goals. I met the goal of ranking in the results for a Google search of Anastasia Overton very quickly. I filled the first page of results in a week. The next search term I’m going after is getting one result on the first page of a search for schizophrenic artist or schizophrenic art or schizophrenic painter. Just one first page result. I don’t really have a time frame for that one, because I’m not altogether certain yet what it’s going to take to get there. Well, actually, I have already sort of met that one on Bing. I got permission to pin to a Pinterest board that comes up fifth for ‘schizophrenic art’.
The next intermediate goal is to sell something on one of the print on demand sites. Anything, even a sticker, will fulfill the goal. It will be an exercise in driving traffic to a specific product, or creating a product specifically to sell in some under served niche.
A longer term goal will be to get some exclusive press coverage in two newpapers of record in two states. This is what it takes to make an article in Wikipedia stick.
With that said, I’m feeling stuck. I’m building a social network dedicated to just simply increasing awareness of Anastasia Overton, Artist. That’s pretty much mechanical repetition now; search for some new followers every day, post something of interest every week, repeat, repeat, repeat.
I’m uploading all my past work and everything I’m doing on print on demand sites with no hope of any of it ever being seen. None of it is targeted to a specific niche, so there’s nothing in the keywords or description that will bring it up in a site search. At least not a site search anyone is likely to type in.
Making a series of watercolors to fill some niche in the print on demand market is proving to be difficult. The theory of filling a niche to sell bits and bobs is really much easier to use public domain art work and manipulate it to fit the bill.